SEGA SAMMY Foundation for Arts and Culture (hereinafter referred to as “the Foundation”) complies with the laws concerning the protection of personal information and is committed to protecting personal information under the following privacy policy.

Compliance with applicable laws and regulations

The Foundation will comply with the Personal Information Protection Law and other related laws and regulations in handling personal information.

2. collection and use of personal information

The Foundation may collect and use personal information for the purposes listed in “3.

  • (1) Name, address, gender, date of birth, name of company/organization to which the customer or business partner belongs, position, telephone number, e-mail address, play data log, device identification information, location information, and communication history
  • (ii) Name, address, gender, date of birth, educational background, employment history, telephone number, e-mail address, and information on relatives of applicants for employment
  • (iii) Name, address, gender, date of birth, educational background, employment history, telephone number, e-mail address, and information on relatives of employees (including retired employees)
  • (iv) Other personal information necessary for the appropriate and smooth execution of the Foundation’s business

Please be sure to obtain the confirmation of a parent or guardian before providing personal information of persons under 16 years of age.

3. purpose of use of personal information

3-1 The Foundation will use the collected personal information (including pseudonymized information obtained) to the extent necessary to achieve the following purposes, and will not use it for any other purposes.

  • (1) Information on products, events, campaigns, surveys, etc.
  • (2) Planning and development of products and services, etc.
  • (iii) Marketing activities
  • (iv) Management of records of use of products and services by customers or records related thereto
  • (5) Contacting applicants for employment, making employment decisions, and managing applicants for employment
  • (6) Personnel and labor management for employees, payroll-related administration
  • (vii) Appropriate and smooth execution of the Foundation’s other operations

3-2 The Foundation will use specified personal information, including personal numbers (“personal numbers”) as defined in the Act on the Use, etc. of Numbers to Identify Specific Individuals in Administrative Procedures (“Number Act”), only to the extent necessary to conduct the following operations.

  • (1) Personal number-related affairs pertaining to employees (including dependents and retirees)
  • Withholding tax related work
  • Payroll and other payment-related work
  • Individual inhabitant tax related work
  • Health insurance related work
  • Pension related work
  • National Pension related work
  • Pension related administration
  • Unemployment insurance related work
  • Workers’ Accident Compensation Insurance
  • Shareholding association-related administration
  • (2) Personal number-related affairs pertaining to individuals other than employees
  • Preparation of payment records for remuneration, fees, etc.
  • Preparation of payment records for real estate royalties, etc.
  • (2) Preparation of payment records for consideration for the transfer of real estate, etc.
  • (iii) Other clerical work related to the above

3-3 When the Foundation obtains browsing history collected by cookies, etc. and the results of analysis thereof, the Foundation will use them as personal data for marketing purposes.

4. management of personal information

The Foundation will endeavor to maintain the confidentiality, integrity, and availability of information, and to keep personal information accurate and up-to-date. To prevent leakage, loss, or damage of personal information, the Foundation has established internal rules for the protection of personal information, and will review and revise these rules as necessary to establish an appropriate system, We will also implement strict security measures. For more information on the security control measures taken by the Foundation for personal information, please contact us using the “Inquiry Form”.
If the Foundation determines that the purpose of use has been achieved and that there is no longer a need to continue to receive personal information, the Foundation will delete such personal information.

5. provision of personal information to third parties

The Foundation will not provide personal information to third parties except in the following cases

  • (1) When prior consent has been obtained from the person in question
  • (ii) In accordance with laws and regulations
  • (iii) When it is necessary for the protection of the life, body, or property of an individual and it is difficult to obtain the consent of the individual.
  • (iv) Cases in which the provision of personal information is particularly necessary for improving public health or promoting the sound growth of children and in which it is difficult to obtain the consent of the person concerned.
  • (5) Cases in which it is necessary to cooperate with a national agency, a local government, or an individual or entity entrusted by either a national agency or local government to execute affairs prescribed by law, and in which obtaining the consent of the individual is likely to impede the execution of the affairs concerned.
  • (6) Other cases in which provision of personal information is permitted by the Personal Information Protection Law

6. information on joint use of personal data

The Foundation and SEGA SAMMY HOLDINGS INC. and its subsidiaries and affiliates (hereinafter referred to as “SEGA SAMMY Group”) will share the following information.


Personal information of customers and business partners

(1) Items of personal data to be shared

Name, address, gender, date of birth, name of company/organization to which you belong, title, telephone number, e-mail address, device identification information, location information, communication history, and other personal information necessary for the proper and smooth performance of the Foundation’s business

(2) Scope of joint users

SEGA SAMMY Group Companies
For more information on SEGA SAMMY Group companies, please click here.


(3) Purpose of use by users

  • (1) Information on products, events, campaigns, surveys, etc.
  • (2) Planning and development of products and services, etc.
  • (iii) Marketing activities
  • (iv) Management of records of use of products and services by customers or records related thereto
  • (5) Contacting applicants for employment, making employment decisions, and managing applicants for employment
  • (vi) Confirmation of the applicability of antisocial forces for the initiation, maintenance and management of various transactions, etc.
  • (vii) Appropriate and smooth execution of the Foundation’s other operations

(4) Person responsible for personal data management

 Sumitomo Fudosan Osaki Garden Tower, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo 141-0033, Japan
 SEGA SAMMY HOLDINGS INC. Personal Information Consultation Service
 Representative Director Harunori Satomi

7. requests for disclosure, correction, etc. of personal information

In accordance with the Personal Information Protection Law, the Foundation accepts requests for disclosure, correction, etc. of personal information in our possession from the person identified by the personal information.

8. access logs and cookies

8-1 Access log

The Foundation’s website constantly records information about visitors in the form of access logs. Access logs include the domain name, IP address, access date and time, and other information about visitors to our website, but they do not contain information that can identify individuals. These access logs are used for website maintenance and statistical analysis of website usage, but are not used for any other purposes. The Foundation will destroy all access log data after analysis is complete.


8-2 Cookies

The Foundation’s website uses cookies. Cookies are small text files containing arbitrary characters in place of personal information that are exchanged between our website’s web server and your Internet browsing software (browser) and stored on your computer’s hard disk drive when you visit our website. The cookie is a text file that is exchanged between the web server of the Foundation’s website and your Internet browsing software (browser) when you visit the Foundation’s website. By utilizing the text in the cookie, we are able to provide you with more relevant services. The visitor’s browser can be set to indicate in advance that the site uses cookies or to refuse to accept them. Please note that if you choose not to use cookies, you may be limited in the features available on our website.

9. changes to privacy policy

The Foundation will review and revise this Privacy Policy from time to time in order to properly manage the security of personal information. In the event of such revisions, the Foundation will post the revised Privacy Policy on the Foundation’s website.

10. inquiries regarding the handling of personal information

Please use the “Inquiry Form” for inquiries and requests regarding the handling of personal information. Please also click here to inquire about the details of procedures and fees related to your request.
<Name of the business operator handling personal information

 5-57-2 Kitanakadori, Naka-ku, Yokohama-shi, Kanagawa 231-0003
 KITANAKABRICK&WHITE BRICK North 3rd floor
 Sega Sammy Foundation for Arts and Culture
 Representative Director Harunori Satomi


For the handling of personal information in services, etc. provided by SEGA SAMMY Group companies, please contact the Personal Information Consultation Desk of the relevant company.

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