We are pleased to announce that the DaBY logo mark has been selected for the Tokyo TDC Award 2021.

The Tokyo TDC Award was established by the Tokyo Type Directors Club (Tokyo TDC) to further the pursuit of visual expression and visual communication of the written word, The Tokyo TDC Award is a design competition held annually since 1990 by the Tokyo Type Directors Club (Tokyo TDC). Typographic design, The judging is based on a broad interpretation of the fields of typographic design, typography, type direction, and type design. (Official website: https: //tokyotypedirectorsclub.org/より引用)

The logo mark was designed by DaBY artistic director Eri Karatsu and other DaBY staff, together with the creative unit SPREAD, after repeated discussions from the conception of the dance house.

DaBY’s logo, with its impressive swinging triangles, is based on the theme of “flexible triangles” andexpresses the fluid movement of dance and the way in which dance dissolves rigid valuesby transforming the equilateral triangle, which is a stable shape, into a twisting one.

Along with this logo, DaBY has been implementing a variety of projects to serve as a platform and place of exchange not only for dancers but also for various creators, with the aim of developing dance as a composite art form.

Last year, the concept of “Pioneering Dance” and “Connecting Dance and Society” and the space design by Hirotaka Isshiki + Narumi Ozawa + Shiori Mori + ON Design, which embodied the concept, were highly evaluated and won the Good Design Award.

DaBY is not limited to design and spatial design, but actively collaborates and interacts with creators in other fields in an attempt to develop an open dance environment and bring its appeal to a wider audience.

 

 

SPREAD

Creative unit of Hirokazu Kobayashi and Haruna Yamada. They incorporate all kinds of memories into their creative work to “SPREAD”. While deeply involved in projects characterized by “color and concept,” they design and direct graphics, products, and exhibitions, always keeping in mind the questions they pose to society.

Major works include installation for “Roppongi Color Valley” at Tokyo Midtown, commemorative visuals for “The National Art Center, Tokyo 10th Anniversary”, exhibitions “Living Colours” and “Biology of Metal” at Japan House London, factory tour event “Tsubame-Sanjo Factory Festival”, cosmetic brand Celvoke”, CD jacket for “Theory of Relativity”, etc.

Since 2004, he has been showing “Life Stripe”, a record of his life in a stripe pattern. Exhibitions have been held in Tokyo, Milan, Basel, Bern, Singapore, etc. In 2019, he will present a new work, Ornamental Contrasts.

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